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6 More Tips for Improving the Copy on Your Website
Creating rich, effective website copy can be a challenge. Getting people to actually read that copy? An entirely different challenge altogether. Here are a few easy-to-implement tips to make sure people...
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How to Keep Your Legitimate Direct Mail From Getting Snatched Up by Spam Filters
You spend hours working on a piece of direct e-mail, sweating over the tiniest details, making sure it tells your customer or prospect exactly what they need to know in exactly the right way. When you’re...
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How Good is Your Website? Take the "MB Test" and Find Out!
Think your website is a top-of-the-line, best-in-class example of web marketing? Complete our quick and easy website evaluation to find out the strengths...
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Useful Search Engine Optimization Terms and Definitions
It's no secret -- for any business to thrive, regardless of how big it is, a solid presence on the Internet is a must. This means making your company's website as visible as possible to Google, MSN, Yahoo...
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Social Media Optimization -- Revolutionizing Web Advertising and Viral Marketing
The Internet has revolutionized the way businesses go about attracting new clients and customers, with new techniques and strategies such as viral...
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How To Search Engine Optimize Your Website
Is your business launching a new Internet site? Have you fallen off the Google map? Perhaps, you are in the backwoods of blacklisting, having followed an ill-advised SEO strategy. Whatever your challenge,...
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7 Easy Ways to Improve the User Experience in Your Website
A better website means better business. Maximizing the usability of your website means creating a site that is easy to learn and remember, efficient, sensually pleasing, and fun to use. Does your website...
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How to Turn Your Home Page into a Lead Generating Machine
So you have a home page. It looks great and says exactly what your potential customers want to hear. But it doesn’t mean that the phone is ringing off the hook. You need leads. Luckily, your home page...
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10 Ways to Ensure Your Site Does NOT Get Indexed on Search Engines
Search engines have come a long way since the web's beginnings. Back in the old days it seemed like anything you typed in would ultimately show at least one or more pornographic web site. Well, luckily...
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7 Secrets To Writing Compelling Copy For The Internet
Good writing is the key to a successful website. A recent Canadian usability study found that prospective customers make up their minds about your site in under 50 milliseconds.
Why Take Chances...
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Turning Your Website Into A Moneymaking Webstore
Once in a blue moon, they phone or send an email. Sometimes, late at night when they're looking for information or help, they'll drop by for a quick visit.
No, they're not your grown-up kids. They...
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The Internet: Bigger Than You Think And More Business Potential Than You Realize
If improved productivity and competitiveness are major priorities for your
organization, adopting an inventive web marketing...
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The New Benefits of Video
As the old saying goes, “a picture is worth a thousand words.” In today’s media-savvy world, nothing temps and tantalizes a potential client like a well-crafted promotional video. With smart scriptwriting,...
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Five Tips on Successfully Advertising to Gen-Y
Generation Y (also known as Millennials or Echo-Boomers) are the children of the baby-boomer generation. Born between 1981 and 1994, they are now 8.3 million strong, accounting for 26% of the Canadian...
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Great Ads: The Secret Formula
There's a secret formula to great advertising, a process by which an ad is
conceived and comes to life. We all know that a great ad can bring dozens of new customers and thousands of dollars in new...
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How To Turn Your Business Card Into A Power Marketing Tool
First impressions are everything when it comes to image and brand Marketing. Take a moment to consider the message your business...
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Ten Tips for Getting Your Story in the Headlines
Front page of the Ottawa Citizen? Lead story on Newsworld? Top feature on Global National? What's your dream news hit?
While nothing invokes more fear in PR pros than media relations,...
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How Well Are You Managing Your Branding? Take the "MB Test"!
Is your corporate brand growing in value? Is it unique and distinctive? Find out whether you have a powerhouse brand or one that...
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Employer Branding – The Secret to Attracting Job Applicants
It’s the key to finding and retaining employees in today’s hotly contested labour market. IBM uses it. So does L’Oreal, Deloitte, American Express, Starbucks, Research in Motion and Intel. Quite simply,...
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Using Photography To Market And Enhance The Image Of Your Practice
A picture is worth a thousand words - so why not make those thousand words work for you?
Who you are and what you stand for can be expressed in the blink on an eye, in an instant impression far more...
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The 10 Secrets to Designing a Money-Making Website for Financial Advisors
Originally presented to the brokers of R.G. Packman & Associates on October 10, 2007.
1. THE WEB IS A NEW AND VERY DIFFERENT MEDIUM
It’s not a TV ad … so why does your homepage play...
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Networking Tips for Financial Professionals
Businesses are built on relationships -- it's all about "who you know". The apprehension associated with professional...
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Overcoming Dental Phobia: A Marketer's Perspective
It’s like pulling teeth!
While most people suffer from some level of anxiety about visiting the dentist, there is a very high percentage of people who suffer from a fear so intense they would rather...
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How You Can Attract Customers And Beat The Competition With A Winning Marketing Plan
It's no great secret that planning is the first key to success in any business
venture. A sound marketing plan helps you define...
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Secrets To Designing Winning New Business Proposals
When it comes to securing a prospective client, putting your best foot forward begins with a winning proposal. By following a tried and proven formula for creating proposals, you can avoid wasting your...
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